Adair Ziegler is a freelance creative manager & producer, currently working at Google.

Google Chrome 2022 - 2023 Brand Refresh

 

Led global brand research, strategy, and design identity work to refresh the Chrome Brand across Developer, Enterprise, and Consumer teams. Worked with agencies Interbrand and Athletics to execute and socialize the project.

Chrome Brand Refresh

Airbnb 2021 Homepage

 

Led integrated production for Airbnb’s homepage airbnb.com and mobile app — included a complete re-design and bespoke illustration and photo content.

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Waze Rebrand

 

Cross-functional production for Waze, working with Pentagram to refresh the navigation app’s brand for the first time in more than ten years.

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Google Store Redesign

 

Produced and managed a complete redesign of the flagship e-commerce and marketing site for Google hardware.

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Google Hardware Lifestyle Photography

 

Creative production for Google hardware’s global lifestyle photography library, shot by Martien Mulder.

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2018 Google Hardware Launch Video

 

Led production for the announcement video for Google’s third generation hardware of products, viewed by millions on the day of launch.

Google Holiday Snow Globe

 

Holiday snow globe installation at Google’s Fifth Ave pop-up store featuring its range of hardware products. The space drove millions of impressions on social media with user-generated content.

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NASCAR Season Launch Campaign

 

Produced and managed NASCAR’s ‘Ready. Set. Race.’ 360 campaign, which earned a silver Clio Sports award for best integrated campaign.

NASCAR Hashtag 500

 

Produced and managed NASCAR’s Hashtag 500 social media campaign, which broke record for engagement during the Daytona 500. Hundreds of thousands of fans raced in real-time for race-used equipment like tires from in pit stops, steering wheels, helmets, gloves, the checkered flag, and more.

Perrier Flavors x AKA Corleone

 

Produced and managed Perrier Flavors’ campaign and installation featuring original artwork by artist AKA Corleone.

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Google’s Helpful Holiday

 

Led production for Google’s holiday campaign across digital, social, OOH. We created a custom arctic world out of animated neon, featuring Google Hardware’s latest products.